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About the brand: Atlas & Luna

Atlas & Luna is a business that focuses on helping people to sleep better, feel better and reduce their daily stress.

With their iconic modern invention, the Bluetooth Audio Sleep Headband, they have created a way for people to easily relax while listening to their preferred audio and enjoy a comfortable, stretchy headband with invisible earphones set up with surround-sound stereo.

Featuring a dark black fabric that can be pulled over your eyes for perfect darkness, this headband also includes LED & sound indicators for easy use, control panel for volume, play, pause & track-skipping and 6-9 hour battery life with a lifetime quality guarantee.

Atlas & Luna is helping people create their own peaceful world where they can relax and focus on drifting off to sleep, with the utility of this revolutionary tech headband.

With a small yet succinct collection of products stocked by Atlas & Luna, customers can now enjoy a stylish and sophisticated range of sleep headbands made from premium high quality materials. These headbands come with the latest trending styles and finishes so that you can always look your best.

At Ecom Takeoff we were given the challenging task to launch this revolutionary product from the ground up and make it an international success.

Through our unique innovative strategies and forward-thinking Australian team members, we not only achieved Atlas & Luna's initial objectives but surpassed them! In just months this luxury sleep headband had thousands of customers buying from them, some spending thousands of dollars individually. The power of branding is real, proving why Ecom Takeoff is being recognized as one of the leading full-service digital eCommerce agencies in Australia today.

The problem and our solution

Starting up an Atlas & Luna business can be difficult given the high level of competition in the industry and the amount of resources needed to get started.

However, investing in Ecom Takeoff’s full-service digital ecommerce agency services means you will have everything you need to succeed. With a team of experienced innovators, you'll be able to create unique strategies that will help you stand out from the competition and capture a greater share of customers. Our strategies focus on improving customer experience, increasing conversions, and boosting sales while maintaining a strong brand identity.

Our clients needed help getting this brand off the ground, as it had so many different moving pieces that needed taking care of to get this new innovative sleep-accessory brand, launch-ready.

- Our solution:

At Ecom Takeoff, our team, from the get-go has been dedicated to helping Atlas & Luna Sleep Headwear reach the next level. We understood the importance of creating a unique and memorable brand identity in such a competitive industry, and we helped clients achieve just that.

With our popular 'Business In A Box' package, Atlas & Luna benefited from powerful ecommerce solutions designed specifically for them, including custom website designs tailored to their brand aesthetic and purpose, bulk custom manufacturing for fast fulfillment, marketing strategies aimed at increasing conversions and sales, and content creation focused on building an engaging customer experience.

Our team had the expertise to guide Atlas & Luna's journey from start-up to success.

When the founders of Atlas & Luna first came to us, we provided detailed yet custom tailored solutions for every aspect of their business. We took the utmost care in ensuring that all their needs were met with the highest degree of quality possible.

If you’re in need of eCommerce, design, development or marketing services, Ecom Takeoff will provide you with professional and respectful service.

Each solution we offer has been proven effective through our extensive track record and years of client success stories – many of which have seen millions in sales and profits. When it comes to results-driven solutions, look no further than Ecom Takeoff.

Any idea can be turned into reality with the expert help of our experienced talented in-house team.

Discover our process

For Atlas & Luna, our process of bringing their dream to life was both complex and time consuming. We worked tirelessly to understand the brand's goals and vision, ensuring that each step in the process was tailored to their needs. After a few initial strategy meetings, we were able to map out exactly what needed to be done.

Above, you can see our early stages in sketching the logo on paper, scanned to our computer and edited digitally in photoshop. All to gather an idea on the typography and style the logo should have. We later traced and perfected the logo of course.

From product design and packaging design, to creating custom graphics and images for the website, ad creation, copywriting and more - our team worked hard over the course of two months to deliver an amazing service that exceeded expectations. Every detail was carefully tweaked until everyone was satisfied with the outcome, then it was time to launch!

At Ecom Takeoff we put in extra effort and dedication into this project, which is reflected in its success. From start-to-finish it was a well-executed venture with extraordinary care taken during each stage of the workflow.

Under-promising and over-delivering

As you would be aware by now - our team at Ecom Takeoff is committed to providing the best quality service and product for all of our clients. Doing 10X more than what was originally asked for by our clients, with over 50 unique ad creatives delivered and lots of elite-level custom website work, we sought to show that we could not only match our client's expectations but exceed them.

Our mission was to bring the project to life in an exceptional way - a goal we achieved through hard work, dedication and creative problem solving. We took great pride in meeting this challenge head-on, as it was part of our ethos as a company to always strive towards excellence.

As part of this mission, we went beyond simply delivering what had been promised - instead, we aimed higher, pushing ourselves where necessary to create something truly extraordinary.

This focus on excellence and the stellar results achieved speak volumes about the commitment our team has to their craft – a commitment that will continue no matter who our next client may be.

The final outcome

The final outcome of the project with Atlas & Luna was exceptional. We provided more than the client could have ever asked for, delivered on time and crafted amazing “best in class” content that spoke to their core mission - helping people get a better night's sleep.

With our dedicated effort, drive, and creative problem solving we were able to bring their vision for their sleep headband to life in an extraordinary way.

From inception to delivery, the team at Ecom Takeoff delivered results that exceeded our client's expectations and spoke to our commitment of excellence in all that we do.

Every page on the website was custom-built to perfection, offering a fully-responsive experience on both desktop and mobile platforms. Our client was very pleased with the result – thanking us many times over for our “high quality work” which they received “faster than expected”.

Since launching, Atlas & Luna has already been able to generate tens of thousands of dollars in sales from the very beginning through their primary sleep headband product thanks to the ad creatives, marketing strategies and recognisable unique brand presence crafted by our Australian team here at Ecom Takeoff.

It's clear that not only are our clients happy but their customers are happy with the product too – evidenced by thousands of five-star reviews from happy customers all around the world!

Above you can explore the final outcome of what we've accomplished here at Ecom Takeoff – a powerful, recognisable, long-lasting brand presence that perfectly captures Atlas & Luna's vision for helping people get a better night's rest.

It is this commitment to excellence in design, eCommerce consultancy and web development which has made this project an extraordinary success. Results talk and BS walks. We deliver, nothing more needs to be said.

What our client says about working with us

Upon delivery, our client Penni was filled with delight and satisfaction regarding the work we had done. This is what Penni had to say about working with the team here at Ecom Takeoff:

"I'm beyond impressed with the work the team put in. It's incredible to see how a simple concept has bloomed into an international online brand in the sleep and well-being space. As soon as our store was launched with Ecom Takeoff, it was seen by millions of people all over Australia and now globally. The professionalism and expertise of the team is truly remarkable, and I can confidently say they always go above and beyond when it comes to giving their best efforts. I am so thankful for them taking on this project so proficiently yet within budget."

- Penni and Kevin, Australia

Working with Penni and Kevin was a great experience. They gave us all the necessary insight and instructions needed to make their website a success. It was a collaborative effort that saw both parties putting in the work for it to become what it is today. Together, we were able to form an effective partnership that exceeded expectations. We made a formidable team, and achieved remarkable results.

At our agency, we strive to help you build a strong and successful brand that you can proudly share with your friends and family. We specialize in constructing eCommerce businesses that not only bring in revenue, but also provide you with a sense of pride and accomplishment.

Skills utilised to complete this project

This project required a wide range of our expertise to complete successfully. Here are just some of our skillsets we applied to this project: