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About the brand: Golden Nature

Here we take a deeper look at Golden Nature's inspiring story of transformation. It all began with an idea from founder, Eric Poniatowski, along with a dream to drive sustainability through the power of bamboo, and to make a tidy profit doing so.

Without any prior background in eCommerce, Eric established an Australian-based online store to bring fruit baskets made from eco-friendly resources—and their journey to success began.

By leveraging social media, marketplaces like Amazon FBA, and unique packaging strategies, Golden Nature quickly scaled successfully with their private label brand on Amazon, and this led to developing their own Shopify brand with high margins, powered by Ecom Takeoff.

Ultimately, this vision earned Golden Nature additional revenues in the seven figure range, getting them to deliver tens of thousands more orders, and brought joy to customers worldwide. This led to Golden Nature being acquired by a prominent US based investment company, giving the founder a big business exit under his belt, and giving Ecom Takeoff yet another successful client case study to share with you.

It’s truly a story both the founder, Eric, and our team here at Ecom Takeoff can be proud of.

Looking at the brand - Golden Nature is a company with a mission to both provide an environmentally-friendly option for fruit storage, whilst also adding a bit of modern flair.

Specializing in premium bamboo fruit baskets, Golden Nature has provided the market with a sustainable clean option that many consumers have been searching for.

With plenty of other "older-style" options being offered by competitors, Golden Nature saw an opportunity to fill a prominent gap in the market – providing not only an aesthetically-pleasing product but also something that will be around to help us combat climate change.

The products' success was immediate and rewarding, leading to well over a million dollars in sales for Eric, our client, within no time at all.

In light of his success and important environmental endeavour, Eric and the new owners of his company Golden Nature, are continuing to push their primary mission – providing their customers with attractive and sustainable products for the home.

It’s no wonder now that Golden Nature’s customers love coming back for more, buying these items as gifts for friends after they get their own fruit baskets, with thousands of 5-star reviews to back it up.

Working within an aggressive timeline at the demand of our client, our professional team at Ecom Takeoff took on the challenging and exciting task of creating a premium web presence re-design with an accompanying custom Shopify store, from scratch. We put enthusiasm and creativity into every step of the process and nailed all of the core objectives and more in a record-time.

Thanks to our years of experience running successful eCommerce stores, coupled with our bold entrepreneurial spirit and competent ingenuity, we were able to hit a home run that blew expectations out of the water.

This all led Eric to not only make over seven-figures in sales from his brand, Golden Nature, but Ecom Takeoff helped him get additional creative leverage to help sell his brand to an investment company, giving him a lucrative exit pay-day.

This is the power of branding, positioning, and reverence for details. It’s clear to see why our team focuses so heavily on creating beautiful brands that the owner is truly proud of, so that one day they can pass over that passion to a new owner and make a large exit in the process. It’s obvious why our clients continue to hit new heights of success.

The team here at Ecom Takeoff carefully tailor our strategies to adapt to any industry or sector of business. Every day more smart forward-thinking individuals turn to our leading full-service digital agency for insights, advice, and measurable results.

The problem and our solution

Starting a business from the ground up isn't for the faint of heart - it requires strategy, passion and dedication. But when you're getting into ecommerce, those qualities don't quite cut it.

With so much existing competition out here (albeit incompetent competition mainly), coupled with the need for startup capital and infrastructure, it can initially feel like an impossible task to succeed online.

That's why our client Eric was so grateful to have us on hand to help them with their expansive transition from Amazon over to Shopify. Golden Nature needed a firm to provide guidance and bridge the gap between two platforms in order to create a more branded omnipresent eCommerce experience.

Developing a unique approach and standing out among competitors takes thoughtful meticulous planning; luckily, with over a decade of combined experience in the skills required, we knew just what our client needed - and took on the challenge.

Our solution:

At Ecom Takeoff, our team does not only identify problems that our clients may face on their journey, but also strive to offer precise, practical, proven solutions.

With our wealth of experience and knowledge in the field of eCommerce, we're exceedingly confident in our ability to provide reliable counsel backed by research and data.

Our customers know they can rely on us for trustworthy and level-headed advice every time—it's what makes working with us an incredible experience from start to finish. We take pride in offering personalized solutions that are tailored to meet their distinct needs!

Our premium industry-leading 'Business In A Box' package comes with everything you could need to get started, including brand design, product design, packaging, bulk custom manufacturing, fast fulfillment, custom web design, proven marketing strategies and more. We even plan, direct, create and edit custom content to give your brand a unique edge.

Many “competing” agencies who try to follow our lead just give you recycled garbage content ripped from other people’s brands. It’s quite embarrassing for our “competition”.

We take the quality of our work seriously and pay close attention to the details. We don't cut corners and make sure that every project is done up to par with the highest standards. Eric, the founder of Golden Nature initially contracted Ecom Takeoff to take care of every single element of building out the Shopify side of his business from scratch. Ecom Takeoff delivered above and beyond the desired end result, as per usual.

At Ecom Takeoff, we give you the reassurance that we are committed to providing outstanding quality services you can trust. We understand the importance of prioritizing your needs, and work diligently to give you exceptional results that align with your goals.

We take pride in the remarkable accomplishments we have achieved in our eCommerce, design, development, or marketing projects; our success speaks for itself. Our clients enjoy increased ROI and improved processes thanks to our consistently high standard of service delivery.

With many years of combined experience in the industry and an extensive portfolio of successful projects under our belt, we provide an assurance of excellence - every time. We are the best that money can buy.

Here's our process

The process of completing this project was anything but easy, requiring no small amount of resources from us to make sure delivery was swift and of the highest caliber.

After we had two initial planning sessions with the client to pinpoint their objectives and vision for their Shopify business transition, there was no time to waste - our team got straight down to it working on the core deliverables of this Golden Nature project.

Every step we took had quality in mind in order to give the client a successful end product that they would be proud of. It's a rewarding feeling when your collaborative efforts yield such ambitious results, such as helping Eric exit his seven-figure business. For this client, we incorporated custom full-scope web development, modern graphic design, powerful content creation, conversion rate optimization techniques and high-level marketing consultancy - all within a few weeks.

To say the finished product exceeded our client's expectations is an understatement - Eric was blown away by the level of care and professionalism we delivered. Our team of experienced professionals know what it takes to delight our favourite clients with responsive designs and a first-class user experience.

We'd done the hard work. After multiple rounds of back-and-forth between the client and our team, we were finally satisfied that this project was complete.

We'd tweaked, adjusted and perfected all of the details along the way to ensure that this brand launch went without a hitch - and now it was time for the big day.

Sure, there were still some standard nerve-wracking nerves in the air as we launched. But with our knowledge and experience of how these high-end projects typically unfold, combined with meticulous planning & iteration, everyone knew they had given their best effort to make this a success.

We finally hit 'launch' - and smiled as we watched it take off, helping lead Eric toward his eventual exit pay-day from Golden Nature.

The final outcome

The end result from the client engaging Ecom Takeoff to complete this project was a completed done-for-you eCommerce brand ready to sell on Shopify.

Every element seen on the official Golden Nature website has been as a direct result of the work we’ve done on the project here at Ecom Takeoff. Every page, every image, every detail has been carefully designed and cherry-picked by our team in order to build a powerful, recognisable, long-lasting brand experience. Golden Nature fruit baskets now have a beautiful and unique web presence that was perfectly on-brand with the vision of the founder, Eric.

In our opinion - The Golden Nature website is superior to that of all similar competitors in the home decor accessories space, with more leading functionality than ever before, cleaner design work, and a smooth user-experience from browsing to completing checkout. Every page on the website was custom-built to perfection, being fully-responsive on both desktop and mobile.

We were really thrilled to have Eric as our client. He clearly saw the results of all of our hard work on his project, and we felt proud that he was so pleased with what we had created for him. He thanked us multiple times, expressing that the quality of work exceeded his expectations and was delivered quickly. This is always appreciated as it demonstrates how focused and dedicated we are to each detail. We love having happy clients like Eric.

Above you can explore the final outcome of our expert application of elite level web design, eCommerce consultancy, and custom theme development that went into this project to ensure that Golden Nature stayed on top of the fruit basket game.

What our client says about working with us

Upon delivery, our client was understandably very ecstatic and pleased with the work we had done. Here is what our happy client Eric has said about the experience working with our team here at Ecom Takeoff:

"It's incredible what a talented and dedicated team can build in such a short amount of time. What initially began as just an idea for a new fruit basket is now recognised widely as an established online brand in this space. With the help of the amazing team of Eli and Jake at Ecom Takeoff, our brand has managed to reach and capture thousands of customers worldwide. Their amazing effort produced outstanding results, and their commitment to delivering exceptional customer service sets them apart from the rest. I'm sincerely appreciative of all their hard work and dedication presented by the lads. They helped me get my business exit-ready, so I could reap the rewards of all this hard work.”

- Eric Poniatowski, Australia.

Working with Eric on the Golden Nature website was a truly collaborative experience - he provided us with additional information and requirements that allowed us to create a website that embodied his vision for his business brand.

As we worked together, Eric also put in an immense amount of work on this project which made us the "dream team". We strive to build brands our clients are proud of and specialize in creating custom eCommerce businesses that help them generate daily sales and establish their presence online.

Working with Eric was an inspiring experience and it is always a pleasure to have clients like him.

Having a true passion for your brand is one of the most important factors in achieving success. By investing your time and energy into making a unique and interesting product, you are setting yourself up for huge profits down the track.

Customers will be attracted to even the smallest of details if it has been done with purpose and intensity. We know this first-hand, having helped clients make millions with this exact methodology.

Your dedication to your brand should match that of your target consumers as this will create a bond between them and what you have to offer. Invite customers in and make them part of the story to see why they should invest their hard-earned money in your vision and products. Put in the work now, and see how far it takes you. Take this lesson with you today.

Skills utilised to complete this project

This project required a wide range of our expertise to complete successfully. Here are just some of our skillsets we applied to this project: