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About the brand: Pura Tropics

Pura Tropics is a stylish and sustainable DTC eCommerce brand focused on providing useful and functional products with a modern spin.

The purpose of this brand, Pura Tropics, is to enable pure hydration and empower people from all walks of life to live a healthy lifestyle with emphasis on sustainability.

After this brand was created by Ecom Takeoff for the client - Pura Tropics now specialize in stainless steel water filtration bottles that provide customers with peace of mind in knowing they are only drinking pure water free from bacteria, toxins and chemicals.

These revolutionary water bottles have a unique design featuring trendy colours and sleek shapes, while their double-sealed stainless steel material provides an extra layer of protection from harsh elements.

Bringing Pura Tropics to life

Pura Tropics not only provides superior hydration safety but also helps to reduce reliance on single-use plastics. Their goal is to be the best in their respective niche by offering customers both style and sustainability all wrapped up into one package.

With this original series product line, customers can rest assured knowing that they’re providing their family with pure hydration that stays clean no matter where life takes them.

Ecom Takeoff was charged with the ambitious goal to bring Pura Tropics' stainless steel water filtration bottles to audiences across the world, starting from within, right here down in Australia.

With cutting-edge strategies and a dedicated team, we managed to exceed all expectations! In a matter of months, this revolutionary product reached thousands of customers, many spending hundreds of dollars to reap the benefits.

The success of Pura Tropics highlights why Ecom Takeoff is one of Australia’s premier full-service digital eCommerce agencies today.

The problem and our solution

Our client Sheree reached out and sought our support to launch this innovative water bottle brand due to the vast array of elements that required attention. We tackled the challenge head on and got everything ready for a successful launch.

Sheree had tried turning this idea of a filtered water bottle into reality before, however after meeting with other inferior “competitor agencies”, she was disappointed, as they were trying to charge her $20,000 just for custom product molds alone. One well-known agency even quoted her over $70,000 to piece everything ready to take this product to market.

We should also let you know that we brought this idea to market way quicker than any of these other agencies could have done, and we did it all within Sheree’s budget.

After comparing our quality of work against these other agencies, it was clear we should be charging clients six figures for the level of detail and care we deliver, not to mention the results we gift our clients.

– Our solution:

At Ecom Takeoff, we were immediately dedicated to supporting the success of Pura Tropics.

We recognized the importance of creating an impactful brand identity in the marketplace and, with our 'Business In A Box' package, helped clients achieve just that.

Our comprehensive ecommerce solutions included custom website designs, fast product fulfillment via bulk manufacturing up-front, marketing strategies designed to increase conversions and sales, and content designed to engage customers and build a high value brand image.

Ecom Takeoff’s expertise, skills and talents enabled Pura Tropics to launch and see immediate success, with such a dominant brand presence that will have competitors scratching their heads as to how this new company came to market so fast and looks better than them!

When the new founders of Pura Tropics first contacted us, we created personalized solutions for every aspect of their business, and provided a specific plan to take this idea and make it a reality in a time and cost effective manner.

We took great care and pride in ensuring that all their needs were met with the best quality available.

If you need assistance with eCommerce, design, development or marketing services, Ecom Takeoff will provide you with excellent and respectful service, that’s a certainty that all of our clients will happily attest to.

Our sustained record of consistent above-average achievements and successful client case studies demonstrate our lucrative and highly effective solutions - many have reaped millions in sales and profits. For results-driven work, Ecom Takeoff is the place to turn, no doubt.

Any ambition can be realized with the qualified help from our knowledgeable in-house team. There is no idea so grand or large that our team cannot take on and make reality. Results talk.

Discover our process

For Pura Tropics, the process of bringing their vision to fruition was both intricate and demanding. We put in a lot of effort to comprehend the brand's aims and objectives, making sure each step of the way was personalized. After a few early strategy meetings, we had an exact plan for what needed to be done.

Here we display the early "Ideation" phase of the logo design, where we have sketched it on paper, scanned to our computer, then edited it digitally in photoshop to define the design further.

For Pura Tropics, our primary mission of bringing this unique project to life was rather complex and lengthy. We love a challenge, and we will never shy away from a client’s desires.

We diligently studied the brand's ambitions and vision, making certain that each stage was customized to meet their needs. After multiple initial planning sessions, we had an exact plan of what needed to be done.

From custom product design and industry-leading packaging design, to creating custom graphics and illustrations for the website, ad building, copywriting and beyond - our team put in a lot of solid labor over two months to provide exceptional service that surpassed expectations.

Every detail was meticulously tweaked until everyone was content with the final result then it was time for launch! Upon launch this new brand was met with a great reception, as consumers and the founder’s friends alike could see that this brand was one to watch!

Our team at Ecom Takeoff put in extra effort and dedication into this project, as seen in its success and aesthetic advantage over most eCommerce stores. From beginning-to-end it was a competently executed job with close attention given throughout all stages of the workflow.

Building unique marketing assets that sell

When it comes to creating unique marketing assets that sell, it is clear that Ecom Takeoff stands out from other basic agencies. We provide custom 3D animations that give potential Pura Tropics bottle customers a better understanding of product design and how it works.

In line with our values of attention to detail and over-delivering, we are able to create visuals that no other brand or agency can do in an economical way.

Our aesthetic 3D visualizations of the Pura Tropics water bottle and filtration system gave customers a complete picture of the product, making them even more interested in buying it.

This is the type of marketing collateral that can really move the needle and increase sales, putting more profits in the pocket of the brand founder.

With our uniquely engaging concept and cost-effective production timeline, we created something extraordinary for our client, which she was extremely happy with, as per her reviews of our service and world-class deliverables.

The final outcome

The final outcome of the project with Pura Tropics was nothing short of outstanding.

We devoted every aspect of our expertise and creativity to develop a product that fulfilled the client's mission to help people get better nights' sleep. From conceptualization to completion, Ecom Takeoff produced results that were beyond expectations. Every page was designed perfectly and was fully responsive across multiple platforms. Our client was incredibly pleased with the output, applauding our efforts for its high-quality work delivered quickly.

Since the launch, Pura Tropics has seen remarkable success in terms of sales generated from their primary sleep headband product, all thanks to the superior ad creatives, marketing strategies, and recognizable brand presence generated by our team at Ecom Takeoff.

This is further proven through hundreds of verified five-star reviews from happy customers around the world - showing us that we have truly achieved something special with this project.

We are doing more than our part in helping our client accomplish her goal of changing the way people hydrate. It all starts with an idea, and the rest is history.

Here at Ecom Takeoff, we have achieved remarkable success for our client with creating a memorable, lasting brand presence for Pura Tropics that perfectly captures their mission of giving people a safer, cleaner and more pure way to hydrate whilst also focusing on the secondary objective, which is environmental sustainability and helping our planet.

Our commitment to excellence in design, product sourcing and design, eCommerce consulting, and web development sets us apart from the competition, with results that speak for themselves.

We are confident in our abilities to deliver on what we promise – and we do just that, every time

What our client says about working with us

Our client Sheree was understandably ecstatic with the finished product we delivered; her reaction to working with our team here at Ecom Takeoff was one of pure joy and gratitude. This is what she had to say about the experience:

"Working with Ecom Takeoff was an incredible experience, from top to bottom! They helped me navigate the complex process of creating an eCommerce business from scratch and provided their expertise and skills every step of the way. They literally took my idea and within a couple months, transformed this loose idea into a successful business venture with amazing quality content and a stunning website that I am so proud of! Their team headed by Eli and Jake is passionate, knowledgeable, and dedicated to helping you make your dream come true. If you're looking for a reliable partner in realizing your eCommerce ambitions then Ecom Takeoff is the perfect choice! After chatting with other agencies, none come close to the quality of Eli and Jake’s work here on Pura Tropics.”

- Sheree Mitchell, Australia

Working with Sheree was an incredibly rewarding and fun experience! The team at Ecom Takeoff was able to offer her the expertise and guidance she needed to turn her eCommerce business idea into reality.

We worked together hand-in-hand, us doing the work, with a little creative input from Sheree when offered, to make sure every detail was thought through and executed perfectly, resulting in a successful project.

Our dedication to helping our client succeed, coupled with her immense enthusiasm and passion for this business venture made us the perfect team.

At Ecom Takeoff, we understand the importance of creating a brand that you can be proud of and share with your loved ones. We strive to build strong and successful eCommerce businesses that bring in revenue yet also provide customers with a sense of fulfillment and accomplishment. It’s truly inspiring when we get to work with clients like Sheree who put their trust in us to help their dreams come true!

Skills utilised to complete this project

This project required a wide range of our expertise to complete successfully. Here are just some of our skillsets we applied to this project: