CASE STUDY: The Dr. Of Brows

How we saved this brand from a nightmare agency!

Discover the story behind our design and development process for the official The Dr. of Brows website. Here’s how we saved this brand from a nightmare agency, and quickly transformed their unfinished website into a professional and fully-functioning website now perceived as a top-level beauty salon.

About the brand: The Dr. of Brows

The Dr. of Brows is a cosmetic tattoo business that was started by prominent public figure, Kasey Hill. You can find Kasey on instagram @kaseyyhill (788k followers)

Hill has been in the industry for over a decade providing exceptional services to clients, and also directly mentored thousands of students worldwide with her cosmetic tattoo courses.

Kasey prides herself on her brand's core values of attention to detail, superb customer service, and not cutting corners. The Dr. of Brows is a business that is comprised of three primary arms, their online store, their cosmetic beauty services, and also their training courses.

The objective the client had in working with Ecom Takeoff is to create a central website that could facilitate all three arms of the business, and we achieved this goal for our clients in record-time, with only the highest quality of work.

Their problem and our solution

The clients, who are now good friends of ours, approached us with a clearly painful problem. Their previous web development agency, a sub-par "competitor" of ours, started working for our clients and ultimately left them to fend for themselves for months after taking tens of thousands of dollars, and feeding them false-promises.

"I'm so happy you are able to help us. This previous agency charged us tens of thousands and has already taken several months to deliver the store and it's not even done yet! It is not even close to being launch ready. We are really struggling right now. It's so hard dealing with this agency. They said the store would be done in a week and they have been just saying "soon... soon..." for months now. We have stock waiting to be sold and clients who can't book in with us. We need a fix!"

This previous agency had taken several months longer than promised to create The Dr. of Brows website and branding, whilst still lacking key functionality and important features. It was not even remotely close to being launch-ready after several months of "work" from this other Phillipines-based agency.

The nightmare agencies horrid job, BEFORE we added our magic touch:

Poorly designed, unfinished, and using a pirated Shopify theme, this was the state of this clients website after this "scammer" agency jumped ship and left Kasey and Nathan hanging.

It is sad to see agencies exploiting their clients and taking advantage of them and their money while over-promising and under-delivering.

Our solution:

We were able to step in and quickly rectify the situation. We had to re-start the entire website from scratch, as this other agency had used a stolen commercial Shopify theme and claimed it as "custom work", opening up our client to legal risk.

“Using pirated Shopify themes is a violation of Shopify’s terms and policies. If this other agency is re-uploading Shopify themes, we can choose to take down the client store and consider taking legal action”.

- Shopify support representatives

We took note of this sticky-situation and decided to implement a custom theme we developed specifically for The Dr. of brows website to help achieve the perfect outcome they were looking for. Alongside lots of custom coding and integrated app solutions, we were able to create a truly unique, engaging, powerful and efficient website that accomplished all the goals that our client set out to achieve.

We put together a new website for them that was not only completed within approximately a week from client onboarding, but we also exceeded their expectations in terms of functionality and design. This is just one example of how we always put our clients first and strive to deliver the best possible results. The Ecom Takeoff difference is clear.

If you're ever in need of any eCommerce, design, development or marketing related services, you can be confident that we will treat you with the respect and professionalism that you deserve. Ecom Takeoff is here to provide you the most optimal solutions to your business challenges. Our track record and testimonials speak for themselves at this point.

Here's our process

Our process of completing this project was rather complicated. We had to establish the goals that the client had, understand the vision they had for their business, and we had to determine the best process to accomplish this.

After a couple of strategy meetings, we were able to understand everything that needed to be done, and we got to work. With custom website development, custom graphics and imagery, and app integrations, we were able to bring this vision to life within a week, and it has exceeded our client's expectations significantly.

We made some tweaks and went back and forth with the client to perfect all the details, and once everyone agreed that the project had been completed, we were launch ready! Pop the champagne, we did it.

The final outcome

The end result from the client engaging Ecom Takeoff to complete this project was now the client finally had a website live, and ready to make thousands of dollars in sales every day.

The Dr. of Brows now had a beautiful web presence that was perfectly on-brand with the vision of the founder, Kasey Hill.

Every page on the website was custom-built flawlessly, being fully responsive on both desktop and mobile. Our client was beyond excited upon seeing our final work, thanking us many times passionately for our "exceptional quality work" that was delivered "lightning fast".

Above you can explore the final outcome of our expert application of elite level design and development into this project.

What our client says about working with us

Upon delivery, our client was ecstatic at the work we had done. Here is what our client has said about the experience working with our team here at Ecom Takeoff:

"They honestly have saved us! Without them, we'd still be sitting in limbo waiting for this other incompetent agency to lift a finger and actually do some work. Ecom Takeoff are the superheroes of this industry. Working with them was so easy. They have passion, pride and integrity and actually do what they say they will do. I cannot thank the team enough for the tremendous effort they exerted into our website build project."

- Kasey Hill, Australia.

Kasey was an incredible client to work with, and didn’t hesitate to provide us with any additional information and requirements she wanted implemented into her website which ultimately made our job easier.

""So great, they really over-delivered and are easily the best agency in the space. They have saved us on this one!" "

- Nathan Favro, Australia.

Nathan, Kasey’s business partner on this project was also lovely to work with. He was very clear on his vision for this project and helped us accurately implement it into this project.

Skills utilised to complete this project

This project required a wide range of our expertise to complete successfully. Here are just some of our skillsets we applied to this project:

Logo design
Web design
Shopify development
Brand design
Photoshop
Copywriting
HTML, CSS, Liquid, and Javascript
Marketing

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